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Entries are now closed. Thank you for entering this year’s program!

To attract top talent, you need to be a company where people want to work. And while what you make or market help influence people's opinions of you as an employer, they're not nearly enough to prove your bona fides as a first-class workplace.

For the third year, Ad Age and Latitude Research are partnering to find the best of these workplacesthe companies that are quantifiably ahead of the pack when it comes to factors like diversity and inclusion, benefits and employee development.

We know 2020 has been a rough year on the job front for the ad industry with the pandemic and recession—even some of the best places have had to furlough or lay off staff. But great culture can thrive even during a crisis, which is why companies that have had layoffs or reductions in client work shouldn’t shy away from entering. If you’ve had cutbacks, you’re in good company.

So, who can enter? Any agency, ad tech, media company or brand marketing division that’s been in business for more than one year, is headquartered in North America and has 15-plus full-time employees. To confirm whether your company is eligible, take our brief pre-qualifier survey.

Does your company stand out among the best? Prove it to the market, employees and potential employees by entering Ad Age Best Places to Work 2021. 

Final deadline: Wednesday, September 23 at 5 p.m. EDT.

Survey deadline: Wednesday, September 30 at 11:59 p.m. EDT.

Entries are closed

Looking for inspiration? Check out this year’s winners here

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To be eligible for Ad Age Best Places to Work, a company must be in the marketing, media, advertising or adtech industry for more than one year; be headquartered in North America or have a North America headquarters or main office if its world headquarters is outside of North America; and have a minimum of 15 full-time employees. To confirm whether your company is eligible, take our brief pre-qualifier survey. 

The survey

There are two surveys in total, one for employers and one for employees. The results from the employer survey, which should be filled out by someone in HR or senior leadership, help us better understand who you are as a company and paints a picture of the demographics of your workforce, the characteristics of your workplace and the values that distinguish your organization. The employee survey will determine what matters to your employees in the workplace ad the degree to which you as an employer perform on the attributes they care most about. 

Participation rates, which are dependent upon size of the company, are as follows:

  • Companies with fewer than 50 full-time employees require 50% participation
  • Companies with 50-100 full-time employees require 40% participation
  • Companies with more than 100 full-time employees require 30-50 employees to participate

Please note: Employee responses are strictly confidential; no identifying information will be shared with employers.


Ad Age’s scoring system includes six key satisfaction areas: employee benefits, company culture, company environment, employee perks, employee development and employee engagement. The scoring system factors in the importance of those six key satisfaction areas, an aggregate of each company's ratings in those key areas and a collective workplace rating to arrive at an overall score. 

The process

Signing up is easy. Once payment for your entry is complete, you'll receive an email with a custom link to each survey. Participating companies will have the opportunity to receive one of three in-depth reports with data and analysis specific to their organization. 


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This year, we will be charging a flat fee of $350 per entry.

The deadline for entries is Tuesday, September 15 at 5 p.m. EDT Wednesday, September 23 at 5 p.m. EDT. All survey responses are due by 11:59 p.m. on Wednesday, September 30.


Ad Age offers two company report packages providing in-depth data and analysis specific to your organization as well as industry trends. For details on what the reports include, please review the report package options document below. Please note: You are not required to purchase a report to enter Ad Age Best Places to Work 2021. 

Receive a discount on your report when you purchase by September 15!

  • Enhanced report package sale: $1,125
  • Enhanced report package: $1,307.45
  • Premium report package sale: $1,350
  • Premium report package: $1,564.95

Didn't participate but interested in the industry-wide trends? Ask about our Best Places to Work Industry Report, designed to uncover the DNA of Best Places to Work leaders. The report contains a summary of key trends and emerging themes from data we've collected from interviews with top company leaders and their employees-translating insights into actionable steps. 

Receive a discount on your Industry report when you purchase by September 15!

Please note: all purchases are non-refundable. 

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Got questions? We're happy to help.